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+% !Mode:: "TeX:UTF-8"
+
+\chapter{The Name of the Game}
+\section{xxx}
+\subsection{xxx}
+\subsubsection{xxxx}
+\section{xxx}
+\subsection{xxx}
+\subsubsection{xxxx}
+English words like `technology' stem from a Greek root beginning with
+the letters $\tau\epsilon\chi\ldots\,$; and this same Greek word means {\sl
+art\/} as well as technology. Hence the name \TeX, which is an
+uppercase form of $\tau\epsilon\chi$.{TeX (actually \TeX), meaning of}
+$\tau\epsilon\chi$
+
+Insiders pronounce the $\chi$ of \TeX\ as a Greek chi, not as an `x', so that
+\TeX\ rhymes with the word blecchhh. It's the `ch' sound in Scottish words
+like {\sl loch\/} or German words like {\sl ach\/}; it's a Spanish `j' and a
+Russian `kh'. When you say it correctly to your computer, the terminal
+may become slightly moist.
+
+The purpose of this pronunciation exercise is to remind you that \TeX\ is
+primarily concerned with high-quality technical manuscripts: Its emphasis is
+on art and technology, as in the underlying Greek word. If you merely want
+to produce a passably good document---something acceptable and basically
+readable but not really beautiful---a simpler system will usually suffice.
+With \TeX\ the goal is to produce the {\sl finest\/} quality; this requires
+more attention to detail, but you will not find it much harder to go the
+extra distance, and you'll be able to take special pride in the finished
+product.
+
+On the other hand, it's important to notice another thing about \TeX's name:
+The `E' is out of kilter. This {logo}
+displaced `E' is a reminder that \TeX\ is about typesetting, and it
+distinguishes \TeX\ from other system names. In fact, {TEX} (pronounced
+{\sl tecks\/}) is the admirable {\sl Text EXecutive\/} processor developed by
+{Honeywell Information Systems}. Since these two system names are
+{Bemer, Robert, see TEX, ASCII}
+pronounced quite differently, they should also be spelled differently. The
+correct way to refer to \TeX\ in a computer file, or when using some other
+medium that doesn't allow lowering of the `E', is to type `|TeX|'. Then
+there will be no confusion with similar names, and people will be
+primed to pronounce everything properly. \ No newline at end of file