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<head>
<title>UK TeX FAQ -- question label logos</title>
</head><body>
<h3>Typesetting all those TeX-related logos</h3>
<p/>Knuth was making a particular point about the capabilities of TeX
when he defined the logo.  Unfortunately, many believe, he thereby
opened floodgates to give the world a whole range of rather silly
&lsquo;bumpy road&rsquo; logos such as AMSTeX, PicTeX, BibTeX, and so on,
produced in a flurry of different fonts, sizes, and baselines &mdash; indeed,
everything one might hope to cause them to obstruct the reading process.
In particular, Lamport invented LaTeX

  (silly enough in itself, with a raised small &lsquo;A&rsquo; and a lowered &lsquo;E&rsquo;)
and marketing input from Addison-Wesley led to the even
stranger current logo

  LaTeX2e, which appends a lowered single-stroke Greek letter
  epsilon.
<p/>Sensible users don&rsquo;t have to follow this stuff wherever it goes,
but, for those who insist, a large collection of logos is defined in
the <i>texnames</i> package (but note that this set of macros isn&rsquo;t
entirely reliable in LaTeX2e).
The Metafont and MetaPost logos can be set in fonts that LaTeX2e
knows about (so that they scale with the surrounding text) using the
<i>mflogo</i> package; but be aware that booby-traps surround the
use of the Knuthian font for MetaPost (you might get




  something like &lsquo;META&nbsp;O&nbsp;T&rsquo;).
You needn&rsquo;t despair, however &mdash; the author himself uses just &lsquo;MetaPost&rsquo;.
<p/>For those who don&rsquo;t wish to acquire the &lsquo;proper&rsquo; logos, the canonical
thing to do is to say <code>AMS-</code><code>\</code><code>TeX</code>

for AMSTeX, <code>Pic</code><code>\</code><code>TeX</code>

for PicTeX, <code>Bib</code><code>\</code><code>TeX</code>

for BibTeX, and so on.
<dl>
<dt><tt><i>mflogo.sty</i></tt><dd><a href="ftp://cam.ctan.org/tex-archive/macros/latex/contrib/mflogo.zip">macros/latex/contrib/mflogo</a> (<a href="ftp://cam.ctan.org/tex-archive/macros/latex/contrib/mflogo.tar.gz">gzipped tar</a>, <a href="http://www.tex.ac.uk/tex-archive/macros/latex/contrib/mflogo/">browse</a>)
<dt><tt><i>texnames.sty</i></tt><dd><a href="ftp://cam.ctan.org/tex-archive/info/biblio/texnames.sty">info/biblio/texnames.sty</a>
</dl>
<p/><p>This question on the Web: <a href="http://www.tex.ac.uk/cgi-bin/texfaq2html?label=logos">http://www.tex.ac.uk/cgi-bin/texfaq2html?label=logos</a>
</body>